August 30

Bitters Co. & Hub and Bespoke To Participate in PARK(ing) Day 2011

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In cities around the globe, artists, activists and citizens will temporarily transform metered parking spaces into public parks and other social spaces, as part of an annual event called “PARK(ing) Day.”

Originally invented in 2005 by Rebar, a San Francisco-based art and design studio, PARK(ing) Day challenges people to rethink the way streets are used and reinforces the need for broad-based changes to urban infrastructure. “In urban centers around the world, inexpensive curbside parking results in increased traffic, wasted fuel and more pollution,” says Rebar’s Matthew Passmore. “The planning strategies that generated these conditions are not sustainable, nor do they promote a healthy, vibrant human habitat. PARK(ing) Day is about re-imagining the possibilities of the urban landscape.”

Fremont retailers Bitters Co. and Hub and Bespoke will co-host a parking spot on Evanston at N 36th Street. The spot will feature furniture, carpets, and other creature comforts from Bitters Co., while Hub and Bespoke will serve up fruit slushies blended using pedal power.

PARK(ing) Day 2010 included more than 800 “PARK” installations in more than 180 cities in 30 countries on six continents. More information regarding local PARK(ing) Day activities can be found at feetfirst.info/events/park-ing-day and a global map of all participating cities are available on the PARK(ing) Day website, at parkingday.org.


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bitters, hub and bespoke, parking day


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