Hub and Bespoke, a clothing and accessories shop for men and women who ride bicycles, has closed their storefront N 36th Street. Situated between High Dive and Red Star Taco Bar the storefront stands out with a bold painted exterior including a baby blue bicycle. The company encourages cyclists to “Bike Your Style” and often had a cheerful (actual) bike with a basket full of flowers out front.
Hub and Bespoke initially announced the closure on their blog and held a fixture sale in mid-January. The storefront is now vacant and available for lease through Yates Wood Brokerage and Property Management. The owners, Juliette and Aldan, will maintain the Hub and Bespoke online store and begin to pursue new designs as well. They discuss the brand’s future focus on their blog:
While the storefront focused on both men and women, Hub and Bespoke’s original mission was to serve the female rider, enticing her to consider using her bicycle for urban transportation. For her, there are still many unmet needs for apparel that offers function on the bike + suitability for an urban destination.
Building on the successful design and production of the Women’s Riding Coat, we will be focusing our time and energy on producing and marketing our own designs, primarily for the female bike commuter.