Today is the founder of Ivar’s 107th birthday, and in celebration, the restaurants are offering $1.07 entrees all day in honor of their “flounder” Ivar Haglund. Patrons must purchase one full-priced entree in order to get the deal, and exclaim “Happy Birthday, Ivar!” upon placing their order, of course. Fremont’s closest Ivar’s is at 401 Northeast Northlake Way.
The restaurant will also treat the first 107 guests at each location to a blueberry cupcake, Haglund’s favorite flavor. In addition to the $1.07 entrees, Ivar’s is also hosting the “Ivar Haglund Birthday Video Contest” on the O-Fish-All Ivar’s Club Facebook page. According to the restaurant, fans can enter by uploading a video of themselves singing happy birthday to Ivar by March 21, for a chance to win a $107 Ivar’s gift card or other great prizes. Winners will then be selected, “based on originality and creativity, and bonus points are awarded for videos filmed at Ivar’s locations.”
The restaurant itself opened in 1938, with Ivar Haglund at the helm of his fish and chips stand at what is now Pier 54. The history behind Haglund can be found on Ivar’s website.