By Mwiza Kalisa, Next Door Media Intern
If you’re looking for some quirky gifts this season, Not a Number recently opened its doors for business. The card and gift shop, which was previously located in Wallingford, is just around the corner from the troll.
The store offers books, buttons, stickers, t-shirts and plenty of other fun goods. Kara Ceriello, the co-owner, has collected buttons and stickers for over 30 years, as a longtime activist she wanted a shop where people could find political and goofy items.
“We’re all about stuff to make you think and stuff to make you smile,” she said. “It’s important in these times to be able to speak up and speak out, whether you want to come in and just talk about what’s new in politics or if you want a button or bumper sticker to be able to speak out.”
Ceriello says that since the store opened people in the neighborhood have been warm and welcoming. “It’s wonderful to be in a place where there are so many artists represented and so many other businesses,” said Ceriello, who was reluctant to move to Fremont at first because a similar store, Portage Bay Goods, was already in the area.
“Portage Bay Goods is a terrific business that has for a long time been similar to us,” she said. “The owner helped advise us when we started and we didn’t want to step on her toes.”
After receiving the owner’s blessing, Ceriello was prepared to move into the neighborhood. The two stores have since agreed that they won’t have many lines in common.
“I just think its import to consider your fellow business people, especially your small business people,” she said.
Ceriello plans to host events in the store, last month they held a fundraiser and a book signing with local author David Volk. Next Saturday the store is also hosting the festivus celebration. Ceriello’s husband and co-owner, Jon deLeeuw, says that he’s excited to work with other businesses. The store is offering 10 percent off to neighbors and anybody who works in the area. Books are also 25 percent off until January 15.
Holiday hours for Not a Number, 720 N 35 Street, are 11:00 a.m.to 7 p.m. Monday-Wednesday, 11:00 a.m.to 8 p.m. Thursday- Saturday, and 12 p.m.to 6 p.m. on Sunday. The store will also be open until 8 p.m. on Christmas Eve.