As you’ve probably heard by now, Seattle has given you the opportunity to opt-out of receiving yellow pages phone books from now on. And as you would expect, the yellow book publishers are fighting the opt-out option.
Advocates of the opt-out programs say the new provision will cut down on waste and save the city hundreds of thousands of dollars spent on recycling unused books. Detractors argue the city registry violates free-speech rights and will cause financial harm to their companies.
As the battle wages in he courts, Seattle Rep. Reuven Carlyle says he hopes to expand the measure to become statewide next year.
In order to opt-out, you only need to follow three simple steps:
- Create your stop yellow pages delivery account on the CatalogChoice website.
- Click on Phone Books and choose the yellow pages phone books you want.
- Your opt out selection must be in effect 30 days before a company starts its Seattle distribution cycle. Choices for DEX yellow pages phone books must be made by May 16, 2011 in order to prevent delivery of books this year.
If yellow pages books are still delivered to your home after you opted out 30 days or more before delivery, you can log in to that CatalogChoice account and file a complaint.